#Facebook image text overlay tool how to
#Facebook image text overlay tool full

Two lines of text make up the next example, bringing the text percentage to 12%. Ad With Minimal Text Overlay (The Second Picture) Users who see an ad with a simple image like this are far more likely to see it and engage with it.īecause it doesn't divulge much, viewers may be curious as to what the advertisement is about after reading the description, leading them to click on the ad and becoming potential clients. This example has just a small logo and no other copy. Acceptable Text Overlay (The First Picture)įacebook ads should have little to no text. Here is an example and I will explain briefly each one starting from the left to the right:ġ. This is why before you start creating an ad, review Facebook's Guidelines for image-based ads. When creating an ad, it can get a little tricky to measure the exact percentage of the text you are using on the image.

#Facebook image text overlay tool how to

What Are Facebook Text Overlay Tools And How To Use Them? Yes, the latter is no exception to this rule!Īfter all, the ads with fewer words perform significantly better than pictures crowded with text, and honestly, this rule provides a better experience for the users and the advertisers equally. So, make sure to count the words of the text you are writing, including your text-based logos. Of course, there are a few exceptions to this rule when it should be considered, like the images of video games, book covers, event posters, album covers, and products with texts within images (like cereal boxes).

#Facebook image text overlay tool full

It should be applied to the text included with the ad outside the picture, like the call-to-action text or the full description. However, it is important to mention that the 20% rule should be applied only for the text contained within the picture you are using for the ad. This recommendation is applicable on both carousel and single image ads on the two main platforms of Facebook: Instagram and Facebook. Thankfully, it is no longer enforced, but experts - even Facebook- still recommend including a 20% text-to-image ratio. When not following the rule, your ads will be rejected instantly by Facebook. What is the Facebook 20% Rule Exactly?Īs we mentioned before, the 20% rule is the need to have less than the percentage amount of words in your image-based ads on Facebook. Today, this 20% rule is no longer applicable but it would still be smart if you kept following this rule because, whether the rule is a necessity or not, it is still the one that works best on the social media platform.

Moreover, Facebook understood the difficulty users might find when creating these new ads, so it created a text overlay tool to help them determine whether their ads are following the 20% rule or not. The latter insists on using less than 20% text in any image-based ad on the platform. This discovery led them to make the 20% rule. What is Facebook Text Overlay?įacebook found out that the best performing ads are the ones that include high-quality images and little to no words.

Let's dive right in and start by understanding what is the 20% Facebook text overlay and why. Meaning, you will focus on high-quality images that are also simple with straightforward messages. If your goal was to reach new customers on Facebook, then you need to rethink the way you create the ads to ensure they blend as perfectly as the rest of the content being displayed on people's newsfeeds. According to experts, the best Facebook ads must follow the opposite approach because it works best. In the past, the social networking giant stopped accepting image texts on their ads, unlike billboards that go out of their way to write texts in bold, huge fonts with bright eye-catching graphics demanding your attention.